How brightsidewindows.co.uk uses cookies. Last updated 27 August 2026.
Nothing is stored until you do something
Reading this site stores nothing on your device. No cookie is set when you land on a page, look at prices, or read about us. Something is only stored once you start a quote, sign in, or answer the cookie banner — and each one is listed below.
We do count how many people arrive and where they came from, but that is a tally kept on our own server. Nothing is written to your device for it, and we keep no IP address and nothing that identifies your browser.
What we store, and when
- Where you got to in the quote form — saved by your browser when you start a quote, so you can close the tab and pick it up again. Not strictly a cookie; your browser keeps it in its own storage. It goes when you finish, or when you clear your browser.
- Signing in — a few cookies set when you sign in, which keep you signed in and keep the site secure. They last as long as you stay signed in and go when you sign out. Signing in does not work without them.
- Your answer to the cookie banner — one cookie holding a single word, either “all” or “essential”, so we do not ask you again. It lasts six months. It is per browser and per device, so your phone is asked separately from your laptop.
- Paying — you pay on Stripe’s own secure pages, not on ours. Stripe sets its own cookies there to prevent fraud, and those are Stripe’s rather than ours.
None of these are used for advertising and none of them follow you to other websites. We do not ask permission for them because the site does not work without them, which is what the rules allow.
Advertising: the Facebook pixel
We pay for adverts on Facebook, and we want to know whether they actually bring anybody here. The way to find that out is a small piece of Facebook’s code called a pixel. Facebook is owned by a company called Meta, so you will see both names.
It does not run until you say it may. If you choose “Essential only”, or if you ignore the banner, nothing at all goes to Facebook — their code is never even downloaded.
If you choose “Accept all”, then for each page you open your browser sends Facebook the address of that page, the page you came from, a random number identifying your browser which Facebook stores in a cookie called _fbp, and — as with any request to any website — your IP address and which browser you are using. Facebook’s code adds a few technical details about your browser as well, such as its screen size and time zone. Facebook sets that cookie and decides how long it lasts.
If you fill in a form, Facebook is also told what you typed into it. Facebook’s code reads the boxes it recognises — your name, email address and phone number — scrambles each one into a jumble of letters and numbers that cannot be read back, and sends those. Facebook uses them to work out whether you are somebody it already knows, so it can tell us whether an advert led to an enquiry. It cannot get your actual email address back out of the scrambled version, but if you have a Facebook account under that address it will recognise you. This happens only if you chose “Accept all”.
Facebook’s code also watches for buttons being pressed and forms being sent, and reports those to Facebook as things that happened on the site.
Nothing goes to Facebook from our own records. We never send it your address, your visit history, your quotes, your cleans or your payments. Everything Facebook gets comes from your browser as you use the site. Everything Facebook gets comes from your browser, and it is the list above. The only thing we ask Facebook to record is that a page was opened.
Facebook uses what it gets for its own purposes as well as ours, including deciding which adverts to show you. The same pixel is on a great many other websites, so the number in your browser is how Facebook recognises the same browser on those sites too. If you have a Facebook or Instagram account and you are signed in on that browser, Facebook can connect the visit to your account.
The pixel never runs on the sign-in page or on your account pages, and it never runs for anybody who is signed in — whether you are a customer looking at your account or one of our team at work. What we see back is how many people came from an advert and which pages they opened — not names or contact details.
The company at the other end is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, which also holds and uses the information in the United States. When your browser sends this, we and Facebook are each responsible for our own part: we are responsible for asking you first and only loading the pixel if you said yes, and Facebook is responsible for what it does with it afterwards. You can bring a question or a complaint to either of us. For anything Facebook already holds you have to ask Facebook, through facebook.com/privacy — we cannot get it back or delete it for you.
Measuring the site: Google
We want to know which parts of the site people actually use — which pages get read, where visitors arrive from, and where people give up on the quote form. We use two pieces of Google’s code for that. Google Tag Manager is a container: it does not measure anything itself, it loads the measuring code for us so we can change what we measure without changing the website. Google Analytics is the measuring code it loads.
Neither runs until you say it may. If you choose “Essential only”, or if you ignore the banner, nothing at all goes to Google — their code is never even downloaded. If you choose “Accept all”, then for each page you open your browser sends Google the address of that page, the page you came from, and — as with any request to any website — your IP address and which browser you are using. Google’s code adds a few technical details about your browser as well, such as its screen size and language.
Google Analytics stores a random number in cookies named _ga and _ga_ followed by a code for this site. That number is how it tells a returning browser from a new one, so that ten pages read in one sitting are counted as one visit rather than ten. It is not your name and we cannot turn it back into you. Google sets those cookies and decides how long they last; at the time of writing that is two years.
This is counting, not advertising. We do not use it to show you adverts, it is not joined up with the Facebook pixel above, and nothing from our own records is sent to Google — not your address, your quotes, your cleans or your payments, and nothing you type into a form.
Neither runs on the sign-in page or on your account pages, and neither runs for anybody who is signed in — whether you are a customer looking at your account or one of our team at work. What we see back is how many people visited and which pages they opened, never names or contact details.
The company at the other end is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, which also holds and uses the information in the United States. If you would rather none of this happened, choose “Essential only” on the banner, or press Cookie settings at any time to change your mind. Google also offers a browser add-on that switches Analytics off on every site, at tools.google.com/dlpage/gaoptout.
Changing your mind
There is a Cookie settings button you can reach from anywhere on the site. Press it, the banner comes back, and choose “Essential only”. That is two presses. You do not need an account and you do not have to give a reason.
From then on Facebook’s code is not loaded again, so nothing further is sent. It does not undo what was sent while your permission stood, and the _fbp cookie already in your browser stays until it runs out or you clear it yourself.
Saying no costs you nothing, and it is the one to choose if you would rather Facebook was told none of this. Quotes, booking, signing in, reminders and payments all work exactly the same, at the same price. The only difference is at our end: we cannot tell whether our adverts brought you here.
Controlling cookies in your browser
You can delete or block cookies in your browser settings. If you block the ones needed to sign in, signing in and paying will not work.
If you are not happy
Tell us at admin@brightsidewindows.co.uk and we will put it right. If we do not, you can complain to the Information Commissioner’s Office at ico.org.uk.
More detail
We are BrightSide Property Care, trading as BrightSide Window Cleaning. Our privacy policy explains what we do with personal information generally.
What changed on 26 August 2026: we added the Facebook pixel, and removed the line saying we do not use advertising cookies — that line was true until now and would not have been afterwards. Later the same day we switched on Facebook’s matching of what you type into a form, and this page and the banner were updated to say so before it was turned on.